Like my other sketches, I kept the homepage sketches small. This prevented me from going into too much detail at this stage (saving me time in the long run). I did, however, incorporate elements from my research, such as the thumb zone.
I designed a homepage for both mobile and desktop. Above the fold, I made sure there was a clear call-to-action. Throughout the homepage, I carefully tied in design elements from the app—such as background colors and type choices—and integrated them throughout the design. This provides a sense of cohesion among the brand and a feeling of connection with the app.
View the Homepage
Please note this a homepage design only—the navigation and other buttons are not clickable (aside from the menu button on the mobile version.