Vera Bradley Back-In-Stock Feature
Implemented in May, 2021
Our objective as the digital team was to 1) create a back-in-stock notification feature for users who wanted to purchase out-of-stock products, thus preventing a dead-end and 2) gain revenue that was being lost due to the global supply chain disruptions.
My Role
Discovery and Research
UX Design and Strategy
UAT/QA Testing
Collaborate and Present
Deliverables
Design for a sign-up input feature on PDPs
Design for back-in-stock notification email
User Flows
Core Team Members
Product Manager/Owner
UX Designer (me)
Business Analyst
3 Developers
Cross-Functional Partners
Digital Merchandising
Omni-Channel Operations
Copywriting
Creative
Problem
Businesses across the world experienced supply chain disruptions in mid-2021. Due to the global supply chain disruptions, our online products were going out of stock quickly and we were losing potential sales.
Results
After implementing our back-in-stock notification feature, the restock emails began generating more than 20% conversion per email. In one use case, the back-in-stock email sent for a specialty collection generated $70k in revenue within 30 minutes.

A user flow I created with he help and alignment of core team members and cross-functional partners

A mobile wireframe & prototype of the responsive sign-up feature on PDPs

A desktop wireframe & prototype of the responsive sign-up feature on PDPs

A hi-fi design of the responsive back-in-stock email

After implementing our back-in-stock notification feature, the restock emails began generating more than 20% conversion per email. In one use case, the back-in-stock email sent for a specialty collection generated $70k in revenue within 30 minutes.
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