Vera Bradley Back-In-Stock Feature
Implemented in May, 2021
Our objective as the digital team was to 1) create a back-in-stock notification feature for users who wanted to purchase out-of-stock products, thus preventing a dead-end and 2) gain revenue that was being lost due to the global supply chain disruptions.
My Role
Discovery and Research
UX Design and Strategy
UAT/QA Testing
Collaborate and Present
Discovery and Research
UX Design and Strategy
UAT/QA Testing
Collaborate and Present
Deliverables
Design for a sign-up input feature on PDPs
Design for back-in-stock notification email
User Flows
Design for a sign-up input feature on PDPs
Design for back-in-stock notification email
User Flows
Core Team Members
Product Manager/Owner
UX Designer (me)
Business Analyst
3 Developers
Product Manager/Owner
UX Designer (me)
Business Analyst
3 Developers
Cross-Functional Partners
Digital Merchandising
Omni-Channel Operations
Copywriting
Creative
Digital Merchandising
Omni-Channel Operations
Copywriting
Creative
Problem
Businesses across the world experienced supply chain disruptions in mid-2021. Due to the global supply chain disruptions, our online products were going out of stock quickly and we were losing potential sales.
Businesses across the world experienced supply chain disruptions in mid-2021. Due to the global supply chain disruptions, our online products were going out of stock quickly and we were losing potential sales.
Results
After implementing our back-in-stock notification feature, the restock emails began generating more than 20% conversion per email. In one use case, the back-in-stock email sent for a specialty collection generated $70k in revenue within 30 minutes.
After implementing our back-in-stock notification feature, the restock emails began generating more than 20% conversion per email. In one use case, the back-in-stock email sent for a specialty collection generated $70k in revenue within 30 minutes.
A user flow I created with he help and alignment of core team members and cross-functional partners
A mobile wireframe & prototype of the responsive sign-up feature on PDPs
A desktop wireframe & prototype of the responsive sign-up feature on PDPs
A hi-fi design of the responsive back-in-stock email
After implementing our back-in-stock notification feature, the restock emails began generating more than 20% conversion per email. In one use case, the back-in-stock email sent for a specialty collection generated $70k in revenue within 30 minutes.
