Hi, I'm Ali—a Senior UX/UI Designer specializing in e-commerce. I enjoy creating empathetic experiences for users and impactful solutions for businesses.
I thrive on design challenges, ambitious goals, and coffee.
Microsoft
In my current role as a Sr. UX Designer at Microsoft, I primarily design business-related experiences on microsoft.com. My work spans both B2B and B2C. We’re launching the B2B work soon and I’m excited to share more.
Victoria’s Secret
At Victoria’s Secret, I led designs on the shopping experience of victoriassecret.com while collaborating with a large team of designers, strategists, researchers, and other UX specialists. In this focused role, I was able to experience the depth of several multi-million dollar projects. My work impacted millions of customers worldwide—exciting!
Vera Bradley
During my earlier role at Vera Bradley, I was the sole UX/UI designer for 4 e-commerce websites. I had the opportunity to wear multiple hats and experience a breadth of work.
I worked hybrid and had the pleasure of participating in photoshoots, leadership interviews, and more.
Penn College
I received a B.S. in Graphic Design and a Minor in Web Technology from Pennsylvania College of Technology (Penn College), and a minor in Web Technology. Throughout college, I was committed to leadership. I held various leadership positions and had the honor of speaking at graduation. These roles and achievements sharpened my collaboration skills, instilled a desire to help others grow, and taught me the power of clear communication—key to my success as a designer. To learn more about my college experience, view my Penn College Student Profile.
The program played a pivotal role in shaping who I am today. I’m incredibly proud and grateful to have been part of such an inspiring community, guided by thoughtful and knowledgeable professors who challenged me to grow. The program provided invaluable real-world design and career experiences. Currently, I am honored to hold the role of Academic Advisory Committee Member for the Penn College Graphic Design program.
Watch a video to learn more about the program at Penn College, including an interview from when I was a student.
Life Outside Work
I enjoy adventure, traveling, spending time with family and friends, and spoiling my cats. On rainy days, you can find me creating DIY projects and channeling my creativity. I also enjoy organizing anything and everything (I’m a big Home Edit fan!).
Fun fact: I'm a twin, but we are total opposites.