I'm Ali, a UX/UI designer who enjoys creating empathetic experiences for users and impactful solutions for businesses.
Victoria's Secret | January 2022 – Present
In January, I began my role as UX Designer at Victoria's Secret. 
Vera Bradley | June 2020 – January 2022
For much of my time as a User Experience Designer at Vera Bradley, I was the sole UX/UI designer for 4 e-commerce websites. I had the opportunity to wear multiple hats and I've grown tremendously throughout my time. These are some of my key achievements:
Contributed to a Full Re-platform
In August, 2020, Vera Bradley implemented a full re-platform, to Shopify, which included a brand new website and extensive back-end system updates. I played a key role in UAT and QA for verabradley.com and outlet.verabradley.com.
Established a Design System
I pitched the idea, created initial components, and worked with my manager to finalize a design system in October 2020—what a time-saver!
Enhanced User Experiences & Improved Business Metrics
One of my primary roles was to create user-centric experiences for our customers. Check out some of my favorite projects: search experience redesign, back-in-stock feature, order status lookup, and miscellaneous projects
Launched International Sites
I also played a role in the launch of our 2 international sites: Vera Bradley Canada and Vera Bradley International. I'm excited to see how the international business grows.
Ali and the Vera Bradley entry sign
Ali and the Vera Bradley entry sign
Sneak peak of the Vera Bradley office
Sneak peak of the Vera Bradley office
Me and my "coworker" working from home
Me and my "coworker" working from home
Penn College Alumni
In May 2020, I received a B.S. in Graphic Design and a Minor in Web Technology from Pennsylvania College of Technology (Penn College), and a minor in Web Technology.
Throughout college, I was committed to leadership. I held positions such as AIGA President, SGA VP of Public Relations, Tutor, Resident Assistant, and Orientation Leader. Excitingly, I also had the honor of speaking at graduation (feel free to check out my Commencement Speech). Helping others grow is a pleasure and something I love to do!
To learn more about my college experience,  view my Penn College Student Profile.
Ali giving her commencement speech
Ali giving her commencement speech
Ali painting the "rock" as an advertisement for SGA
Ali painting the "rock" as an advertisement for SGA
Ali and fellow orientation leaders
Ali and fellow orientation leaders
A video showcasing the graphic design program at Penn College, including an interview with professors, students, and myself.
What else makes me happy?
Besides obsessing over UX/UI and graphic design, I enjoy exploring new things, spending time with family/friends, and spoiling my cats (huge pet lover). On rainy days—or during a pandemic—you can find me creating DIY projects around the house and organizing literally anything. 
Fun fact: I'm a twin (but we are total opposites)