Hello again.
I'm Ali, a UX/UI designer who enjoys creating empathetic experiences and impactful solutions for users.
Victoria's Secret | January 2022 – Present
I recently began my role as UX Designer at Victoria's Secret. I'm excited to start this journey and can't wait to see what the team and I accomplish!
Vera Bradley | June 2020 – January 2022
As the User Experience Designer at Vera Bradley, I was the sole UX/UI designer for 4 e-commerce websites. I had the opportunity to wear multiple hats and I've grown tremendously throughout my time. These are some of my key achievements:
Contributed to a Full Re-platform
In August, 2020, Vera Bradley implemented a full re-platform, to Shopify, which included a brand new website and extensive back-end system updates. I played a key role in UAT and QA for verabradley.com and outlet.verabradley.com.
Established a Design System
I pitched the idea, created initial components, and worked with my manager to finalize a design system in October 2020—what a time-saver!
Improved User Experiences
One of my primary roles was to create user-centric experiences for our customers. I created various designs for diverse areas of the websites. One of my favorite projects was our search experience redesign.
Launched International Sites
I also played a role in the launch of our 2 international sites. I'm excited to see how the international business grows!
Ali and the Vera Bradley entry sign
Ali and the Vera Bradley entry sign
Sneak peak of the Vera Bradley office
Sneak peak of the Vera Bradley office
Me and my "coworker" working from home
Me and my "coworker" working from home
Penn College Alumni
In May 2020, I received a B.S. in Graphic Design and a Minor in Web Technology from Pennsylvania College of Technology (Penn College), and a minor in Web Technology. I graduated with a 4.0 GPA, summa cum laude.
Throughout college, I was committed to leadership. I held positions such as AIGA President, SGA VP of Public Relations, Tutor, Resident Assistant, and Orientation Leader. Excitingly, I also had the honor of speaking at graduation (feel free to check out my Commencement Speech). Helping others grow is a true passion of mine. 
To learn more about my college experience,  view my Penn College Student Profile.
Ali giving her commencement speech
Ali giving her commencement speech
Ali painting the "rock" as an advertisement for SGA
Ali painting the "rock" as an advertisement for SGA
Ali and fellow orientation leaders
Ali and fellow orientation leaders
A video showcasing the graphic design program at Penn College, including an interview with professors, students, and myself.
What else makes me happy?
Besides obsessing over UX/UI and graphic design, I enjoy exploring new things, spending time with family/friends, and spoiling my cats (I'm a huge pet lover). On rainy days—or during a pandemic—you can find me creating DIY projects and organizing literally anything. 
Fun fact: I'm a twin (but we are total opposites)