For a PDF of my resume, please contact me
Senior UX Designer
July 2023 – present

Victoria's Secret & Co.
UX Designer
January 2022 – May 2023
I led and designed UX projects in Shop Group that delivered multiple millions of dollars in annual growth to the Victoria's Secret website (measured through A/B tests). This included features on homepages, category pages, listing pages, and PDPs. My role consisted of UX strategy and design, facilitating workshops, documentation, and close collaborations with product owners, developers, UX researchers, analytics partners, digital merchandisers, and other stakeholders. 
My top projects included PDP enhancements, Bra Fit Quiz: International and responsive updates, alternative image displays on Listing Pages, React migration support, and mobile hamburger navigation enhancements.
Outside of my everyday work, I mentored and onboarded other UX team members, contributed to our design system, and frequently participated in feedback sessions to help other designers across the web and app spaces.

Vera Bradley
User Experience Designer II
August 2021 – January 2022
In 2021, I was promoted to this role. As the sole UX Designer since early 2021, my primary responsibility was to lead UX, UI, IxD, and research initiatives across 4 e-commerce products including
• Key contributor to the development and launch of 2 international sites
• Led the strategy, flows, and design of an order status lookup feature which decreased order status calls to customer service by 83%
• Designed a back-in-stock notification experience (website and email designs)with an email conversion of 20%

Vera Bradley
User Interaction Designer
June 2020 – August 2021
In this role, I created user-centric design solutions for 2 e-commerce websites.
• Contributed as a key UAT partner in our e-commerce replatform to Shopify for 2 websites
• Established a design system that decreased the turn-around time of UX design tasks, improved collaboration with developers, and guided our creative partners
• Designed an on-site search experience enhancement which contributed to a 33% increase in CSAT scores

Design Intern
Summer 2019
As an intern, I created cohesive environmental graphic design solutions to be used on several mediums, carefully adhered to brand guidelines, and revamped internal documentation for increased productivity across teams.

Pennsylvania College of Technology
An Affiliate of the Penn State University

Various Leadership Roles
October 2015 – May 2020
• Founder and President of AIGA
• Vice President of Public Relations in Student Government
• Orientation Leader
• Graphic Design Tutor
• Writing Tutor
• Resident Assistant
Education & Certifications
Nielsen Norman Group (NN/g)
UX Certificate

Interaction Design Foundation (IxDF)
Human-Computer Interaction (HCI) Course Certificate
Professional Scrum Master (PSM) I

Baymard Institute
Certified E-Commerce UX Professional

Pennsylvania College of Technology
An Affiliate of the Penn State University

Bachelor of Science, B.S. in Graphic Design
Minor in Web Technology
4.0 GPA | summa cum laude

UX/UI Design
Interaction Design
User Flows
Low Fidelity (Lo-Fi) Wireframes
High Fidelity (Hi-Fi) Prototypes
User Research
Usability Testing
Quality Assurance (QA)
User Acceptance Testing (UAT)
Brand Identity

Adobe XD
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Soft Skills
AIGA Blue Ridge Flux
UX/UI Merit and Honorable Mention: Noted
Poster Merit: Graphic Design Exhibition Poster
Social Impact Design Merit: STEM Web Ads

Pennsylvania College of Technology
An Affiliate of the Penn State University
Commencement Speaker
President’s Award (for leadership and service to the college)
Penn College Award (for outstanding student leadership and significant contributions to student life)
New Program of The Year: AIGA Virtual Skillshare
Student Leader Legacy Scholarship
AWEsome Woman Exemplar
Speaker At
Pennsylvania College of Technology
An Affiliate of the Penn State University
3x Alumni Panel Participant
UX Lecture Presenter
Beer Branding Project Critiquer
Commencement Speaker
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