Ali Petrizzi UX/UI Designer

Resume

For a PDF of my resume, please contact me.

Experience

Victoria's Secret & Co.
UX Designer

January 2022 – May 2023

I led and designed UX projects in Shop Group that delivered multiple millions of dollars in annual growth to the Victoria's Secret website (measured through A/B tests). This included features on homepages, category pages, listing pages, and PDPs. My role consisted of UX strategy and design, facilitating workshops, documentation, and close collaborations with product owners, developers, UX researchers, analytics partners, digital merchandisers, and other stakeholders.

My top projects included PDP enhancements, Bra Fit Quiz: International and responsive updates, alternative image displays on Listing Pages, React migration support, and mobile hamburger navigation enhancements.

Outside of my everyday work, I mentored and onboarded other UX team members, contributed to our design system, and frequently participated in feedback sessions to help other designers across the web and app spaces.

Vera Bradley
User Experience Designer II

August 2021 – January 2022

In 2021, I was promoted to this role. As the sole UX Designer since early 2021, my primary responsibility was to lead UX, UI, IxD, and research initiatives across 4 e-commerce products including verabradley.com.

• Key contributor to the development and launch of 2 international sites
• Led the strategy, flows, and design of an order status lookup feature which decreased order status calls to customer service by 83%
• Designed a back-in-stock notification experience (website and email designs)with an email conversion of 20%

Vera Bradley
User Interaction Designer

June 2020 – August 2021

In this role, I created user-centric design solutions for 2 e-commerce websites.

• Contributed as a key UAT partner in our e-commerce replatform to Shopify for 2 websites
• Established a design system that decreased the turn-around time of UX design tasks, improved collaboration with developers, and guided our creative partners
• Designed an on-site search experience enhancement which contributed to a 33% increase in CSAT scores

PWCampbell
Design Intern

Summer 2019

As an intern, I created cohesive environmental graphic design solutions to be used on several mediums, carefully adhered to brand guidelines, and revamped internal documentation for increased productivity across teams.

Pennsylvania College of Technology
An Affiliate of the Penn State University
Various Leadership Roles

October 2015 – May 2020

• Founder and President of AIGA
• Vice President of Public Relations in Student Government
• Orientation Leader
• Graphic Design Tutor
• Writing Tutor
• Resident Assistant

Education & Certifications

Nielsen Norman Group (NN/g)
UX Certificate

December 2021

https://www.nngroup.com/ux-certification/verify/

Interaction Design Foundation (IxDF)
Human-Computer Interaction (HCI) Course Certificate

September 2021

Scrum.org
Professional Scrum Master (PSM) I

May 2021

Baymard Institute
Certified E-Commerce UX Professional

December 2020

https://baymard.com/certified/cc29

Pennsylvania College of Technology
An Affiliate of the Penn State University
B.S. in Graphic Design, Minor in Web Technology

May 2020

4.0 GPA | summa cum laude

Skills

Design

UX/UI Design
Interaction Design
User Flows
Low Fidelity (Lo-Fi) Wireframes
High Fidelity (Hi-Fi) Prototypes
User Research
Usability Testing
Quality Assurance (QA)
User Acceptance Testing (UAT)
Brand Identity

Tools

Figma
Adobe XD
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
JIRA/Confluence
Miro
HTML/CSS

Soft Skills

Empathetic
Detail-oriented
Open-minded
Curious
Flexible