Select Print and Brand Designs
Award-Winning Graphic Design 2020
Digital, Print, and Publication Design
Overview
The Gallery at Penn College hosts an annual senior portfolio exhibition for graphic design students. To promote the upcoming exhibit, senior students are asked to design both a poster and a postcard as a class assignment. Faculty and professors then select one student’s design to go into production. In my senior year, the professors chose my design for publication—exciting!
Thrilled by the opportunity, I began to assemble print-ready publications for the poster and postcard. Additionally, I was asked to create a smaller poster as well as a wall vinyl to be displayed at the exhibit entrance (the 2 final wall-vinyl options I presented are shown above). Unfortunately, my designs did not make it into production—our senior show was canceled due to the COIVD-19 pandemic.
As the nation transitioned to remote learning and digital communication, I refocused my energies towards creating designs for digital mediums. I created our senior show webpage header—our professors were generous enough to display our work online and, for that, I am very grateful— and social media advertisements to promote the exhibit virtually.
This project won a national award from the Flux Student Design competition, organized by AIGA Blue Ridge.
Deliverables
11x17 poster
8.5x11 poster
Postcard
Wall-vinyl
Website header
Instagram advertisement
Facebook advertisement
Featured in
Award Winner in Poster Design | Flux Student Design Competition
Exhibition | Graphic Design 2020 Senior Portfolio Exhibition
Penn State News | Penn College Graphic Design 2020 exhibit moves online for first time
PCT on Twitter | We are in awe of the work...
PCToday | Graphic Design 2020 exhibit moves online...
Nepa Scene News | Graphic Design Exhibit of...
Old Growth Brewing
Brand and Package Design
Overview
The objective of this student assignment was to establish a brand given only the name of the company and 3 names of beers. This project gave us much freedom in the realm of design.
The Process
To start my project, I went to the store to complete a competitive analysis. I considered techniques that would stand out from competitors at the point of purchase.
After analyzing competitors, I strived to understand the brand I was working with. Honestly, I didn't know much about lumber or beer. So, I looked into it and wrote down several definitions and notes to be sure I understood the terminology and content I was working with.
Once I felt comfortable with the terminology, the sketching process began—first by hand, then brought to the computer.
About the Solution
With a matte black background and contrasting typography, I established an elegant, high-end brand to stand out in the crowd. I carefully designed each letter graphic to mimic the name of the beer while still reading as the first letter of the beer type. It's a bold, yet elegant solution that gives a new spin on the craft beer industry.
M - Misery Whip is a saw, as seen on the right side of the M.
T - A timberbeast works with lumber, so I morphed lumber into the shape of a T.
W - Widowmaker is a detached/broken part of a tree, hence the broken branches in the W.
Construction
For the presentation, we were required to construct the bottles. I printed vinyl labels and adhered them to the bottles and the 6-pack. Finally, I captured my own photographs of the bottles using our photography studio (shown above).
Deliverables
Logo design (including inverse and 1 color)
3 bottle labels, fully constructed
1 package (6-pack), fully constructed
Photographed images of construction